WebID: Target Anonymous Website Visitors
SEND DIRECT MAIL AND EMAIL TO CONSUMERS
WHO JUST VISITED YOUR WEBSITE
Alesco’s WebID service allows you to reach anonymous website visitors via personalized direct mail and/or email, leading to significantly higher conversion rates on your site traffic.
Studies show that over 98% of website visitors leave without providing their contact details. Unfortunately, display ad retargeting has proven to be an ineffective media choice for most advertisers. Many companies are searching for a solution that will enable them to identify those anonymous individuals and reach them with one-to-one retargeting efforts.
WebID is a unique process where we match 60%-70% of your anonymous site traffic to postal and email records which enables direct mail and/or email retargeting. We further enhance the data by utilizing proprietary algorithms that analyze page views and overall engagement of each visitor and identifies the highest value prospects for your retargeting efforts
Qualified companies for this service should have a minimum of 12,500 unique website visitors per month.
*The names cannot be released to an end-user. They are delivered to a direct mail service provider (printer/mail house) for direct mail. This product is approved for postal only.