Clean data is critical to successful direct marketing
initiatives. Alesco’s Data Hygiene solutions enable
you to significantly improve data quality, making your campaigns
more effective and cost efficient.
Address Standardization (CASS) – This process standardizes
addresses, corrects errors and adds ZIP+4, Carrier Route and delivery
bar code information.
NCOA – The Postal Service’s National Change
of Address file (NCOA) is a secure database of approximately 160
million changes of address that track the most recent 48 months
of move-update information, enabling you to update your database
with new addresses from individuals, families and businesses that
PCOA – Alesco’s Proprietary Change of Address
file (PCOA) is a proprietary file of 60 months worth of address
changes that should be used in conjunction with NCOA to identify
the maximum number of address changes.
DSF2 – Delivery Sequence File processing
improves the delivery of mailings by validating and standardizing
addresses. DSF processing corrects, standardizes and verifies
addresses against the Postal Service’s file of over 145 million
address points. Included with the service is a Deliverability
Index Report which measures and ranks the accuracy of addresses
according to probably deliverability.
LACS – Locatable Address Conversion System (LACS)
processing identifies and updates addresses that have been changed
for 911 emergency systems (I.E. – When rural style box holder
addresses are converted to city style addresses). The LACS
database contains over 5 million converted addresses and improves
deliverability and the ability to identify duplicates between files.
AEC – The Address Element Correction service (AEC)
corrects addresses that could not be matched via CASS, DSF or LACS
processing. AEC corrects deficient addresses and identifies
those that do not exist. It also produces a diagnostic report about
the input file. The current electronic service resolves,
on average, 31 percent of previously unmatched addresses.
Do-Not-Mail / MPS - The Direct Marketing Association (DMA)
Mail Preference Service (MPS) is an effective means of identifying
the 3 million + consumers who do not want to receive advertising
mail at home. Alesco compares your prospecting database to
the DMA’s records to identify prospects that shouldn’t
be mailed unless they’ve requested information from your
company in the past.
Deceased – Deceased processing eliminates deceased
individuals from your database. Our file contains over 40
million deceased individuals, usually resulting in identifying
1% to 3% of the file as deceased.
Prison Suppression – The Prison Suppression file
is used to identify all Federal Prisons, State Prisons, County
Correctional Facilities and City Jails that exist on a database. The
file is compiled from records obtained from correctional departments,
probation and parole authorities, allowing you to eliminate unprofitable
records from prospect lists.
For additional information call 800-701-6531 for a professional
consultation with one of our Data Hygiene experts or email