Our Data Analysis Services help you transform
your marketing data into actionable business intelligence, helping
you attract new customers, retain them and maximize their lifetime
Our experts will show you how to enrich your data, analyze it,
and create comprehensive action plans for maximum results. From
basic Profiling to Custom Modeling applications our team has the
background and experience to craft the optimal solution for your
needs and budget.
Profiling is a basic analysis service that allows you to learn
more about your customers by enhancing your data with Demographic,
Lifestyle and Geographic information. Once your data is enhanced,
it is analyzed against benchmark information and a series of reports
are created that outline key findings. These reports along
with your newly enhanced data will enable you to make more intelligent
decisions regarding customer segmentation and prospect selection.
Custom Modeling Applications
By utilizing robust statistical analysis tools to thoroughly analyze
your data, our Custom Modeling Solutions will significantly increase
the performance of your direct marketing programs.
Best Customer Model – Our Best Customer Model enables us
to find “look alike” prospects within our compiled
databases. By analyzing your customer database, we determine
the key characteristics (demographic, lifestyle, geographic, etc)
of your best customers. The Model estimates which prospects
are most likely to respond based on prospects that have similar
profiles as your customers.
Customer Lifetime Value (LTV) Model - LTV models analyze historical
customer purchases to determine future revenue potential, allowing
you to develop more precise acquisition decisions. LTV analysis
tells you how much you can spend to get new customers (or keep
existing ones) and still make a profit.
Up-sell/Cross-sell Models - These models identify customers who
are most likely to purchase additional products and services based
upon what they’ve already purchased from you. This
analysis can greatly reduce marketing expense and also enhance
customer loyalty by allowing you to send more relevant marketing
messages to your customers.
Attrition Model - Everyone knows that it is less costly to retain
an existing customer than to acquire a new one. However,
should you seek to retain all of your existing customers? At
what cost? An Attrition Model will help you identify customers
who are most likely to switch to a competitor. When combined
with other analysis tools (such as the LTV and Up-sell/Cross-sell
Models) you will know which of them you should you try to retain
and how much to spend doing so.
Our geographical mapping solutions allow you to analyze your customer
and/or prospect records based on location. This is useful
for visually representing customer density, area penetration, response
rates, demographic profiles, market potential, site selection,
drive time or any other custom data element of interest. In
addition to digital maps, we offer software solutions that enable
you to link location analysis to your internal databases giving
you the ability to geographically and demographically profile and
analyze your customers in real-time.
For additional information call 800-701-6531 for a professional
consultation with one of our Data Analysis experts or contact us online detailing your needs.