Many clients have come to rely on our Strategic Consulting Services. We combine strategic marketing intelligence with practical hands-on experience to help our clients acquire, retain and grow a profitable customer base. Since all successful direct marketing programs begin with an effective plan, our consultants spend time getting to know you and your company. Once we have a thorough understanding of your business and your objectives, we focus our energy on creating a customized direct marketing testing program that fits your needs, timeframe and budget.

As the plan is implemented we focus on your overall objectives as well as the tactical execution components of each campaign to ensure we’re on track and on budget. Then, from a holistic perspective, we focus on increasing your return on investment by developing program improvement recommendations based on the results of our initial tests. Within a short period of time you’ll come to think of us as an extension of your marketing department.

Our consultants can provide you with a wide range of solutions to help address most direct marketing challenges:

• Lead Generation
• Customer Retention & Loyalty
• Cross-Sell and Up-Sell
• Customer Attrition or Defection
• Response Tracking & Post-Campaign Analysis
• Data Warehousing
• Database Access
• Data Analysis
• Database Enhancement & Segmentation
• Data Processing & Hygiene
• Creative & Copywriting Development
• Prospect Selection