Customer Insight & Analysis
We transform marketing data into actional business intelligence.
Many analytics engagements begin with a client asking us to tell them more about their customers. What are their demographics, psychographics, and interests? Which attributes can we add to their house file for greater customer segmentation? These issues are best addressed with descriptive analytics.
Our Insight & Segmentation services create granular-level views of customers based on transactional, demographic, behavioral and firmographics attributes. We help transform marketing data into actionable business intelligence. We match and analyze your data against our in-house data assets, summarizing the information against benchmark statistics to reveal valuable insights about your best customers.
Our house file enhancement service will append your data with the most relevant attributes associated with your client base, enabling the development of customer personas and other segmentation strategies. Optional enhancement features include fill-in data, which appends missing elements to your house file, and contact data which includes an email address, phone number and mailing address.